Content strategy & marketing writing that will grow your business and reach.

Fitness

I engaged with Burn Bootcamp's corporate marketing team on email campaigns, ghost leadership pieces such as interviewing the CEO to translate to published pieces and repurposed for blogs and other content. I helped Anytime Fitness with press materials.

Fashion

I led content strategy for blogs for a famous NYC fashion designer. I contributed to Fresh Clean Tees blog, and did content audits and updates for Editorialist.

I led content strategy for a CA-based jewelry designer whose clients included Viola Davis, and wrote the copy for her products.

Parenting/Perinatal

I led content strategy for pediatrician Dr. Whitney Casares, including book launch, social media audits, blog and newsletter advising, content calendar, etc.

I've covered perinatal health for dozens of brands including Evie breast pumps, What to Expect, Babylist, Expectful, and more.

I conducted a full brand audit and produced a content strategy plan to an up and coming perinatal women's center in Cincinnati and presented findings to their leadership team to connect more women to doula, ultrasound, and perinatal services.

Health

I ghostwrote and edited portions of the USA Today Bestseller list book Healthy Kids, Happy Kids, by Dr. Elisa Song, and advised her on content strategy.

I've worked with Johnson&Johnson's team for branded Vox content on an eye diagnostic machine: Not a dry eye in the house? Not exactly.

I've worked on web content for Biomerics, such as mission statement and target audience content. I've written eBooks, articles, print ads, case studies, fact sheets, and social posts for Change Healthcare, a leading Healthtech company on records transfers. I’ve written deeply researched industry-specific articles for a leading business of fertility brand.

I interview and write ghost leadership pieces for CEOs including an innovative new-ish healthcare solution to the American Medical System for a Fast Co Impact Council Member. 

Education

As a former educator, I work with multiple brands and pubs on EdTech topics such as Vista Point Advisors who advise EdTech leaders on mergers and acquisition strategies, and EdTech Magazine (both K-12 and Higher Ed). 

Mental Health

I ghostwrote multiple psychologist/mental healthcare practice CEOs' pieces, including suggesting potential topics, conducting interviews, and repurposing content for additional uses, such as Josh Jonas NYC therapist and CEO and this Fortune piece for Lifestance's leadership team.